Most financial services companies have not invested time in articulating a truly differentiated value proposition to the marketplace, resulting in a daily uphill battle to gain market share.
DESCRIPTION
ViableMkts works with senior management teams on a fundamental brand development process to improve business performance:
Messaging audit
Brand perception analysis and alignment
Messaging platform development
Integration of new value proposition into sales materials
EXPECTED IMPACT
Evolving the common approach of marketing “features and benefits” to the marketplace into a more strategic client-centric positioning, ensures products and services will be better received by the target audience.
